Real Outcomes Tailored for You

Case Study


Posted on , in ANALOGIES & STORIES, by

A Story From A Restaurant In Urumqi Can Give You A Management Tip!

Where Is Urumqi? 

Easy not to know, but it is a city in North West China with roughly 3.5 million people.

Anyway, flying in I looked around: Not a single Caucasian face…all Asian.

Dinner arrived. I thought, “mmm…better remember my chopsticks etiquette.” But no! There were All spoons and forks!

A silhouette of a spoon and a folk made by white powder.
What do you think the reason behind serving spoons and folks is?
Cutlery – Urumqi: Team Building, Management, Client, Client Focused on Management. Credit: congerdesign

Feeling Intrigued, I asked a crew member, “Why no chopsticks?”

The crew member answered: 

“For the comfort and pleasure of our flyers. The arm position of using chopsticks causes elbow conflicts and forks are used at different angles, so everybody is happy.”

Wow! I thought, “Here’s management really thinking issues through”. 


Despite their own cultural inclinations, they have looked at the actualities of efficient operations and the needs of customers and adjusted the procedures accordingly. This is a perfect example of Client Focused Management in an exquisite form! I’m impressed!

After dinner… ‘Would Sir like tea or coffee? “Yes please…black coffee… thanks.”  

(Moments later)  “Er…Thank you but this is milk coffee…”

“Sorry Sir, we only serve milk coffee, that’s how Chinese like it and it’s easier to serve!”

Ah well! There’s always room for improvement!

A magnifying glass focuses into five people looking down and smiling.
Perspectives of your clients are crucial for your effective business operation.
Client Focused – Urumqi: Team Building, Management, Client, Client Focused Management. Credit: geralt


If Management can get out of its own patterns of thinking and needs and can focus on what the client needs, it can be a real winner. Forgetting to do so can leave a client feeling unwanted and unvalued. Not the way to go!

Email us or call 07 3186 1026.

Enquire Now

Enquire Now
Free consultation

As Seen On

Our Happy Clients

About Us

We transcend corporate barriers to create a feeling of belonging and appreciation.

Our tailored programs are unique, because we’re experts in Outdoor Education, Travel, Photography and all things fun!

Curious? For a quick, easy quote…


  • UDU changed our lives! They took a bunch of lawyers under their wing and a long way out of our comfort zone, on a tailor-made weekend experience that included canoeing, trekking, climbing, swimming…

    - Michael - Sydney

  • Our team building weekend away with the UDU crew in North Sydney was an absolute fun fest. We were shown a very spectacular side of Sydney, and were thoroughly entertained by our gracious and very…

    - Nat - Melbourne

  • We just spent a wonderful weekend for our yearly team building retreat with Andy and “Dad” and I couldn’t recommend UDU more highly! From team building sessions, games, hiking, dolphin swimming…

    - Penny - Singapore

  • We had the most amazing time with UDU in the Royal National Park, thank you to Andy, Lex, Dee, Dave, Ken, ‘Dad’ and Ann. Everything was so well organised and such good fun. The food was delicious…


    - Laila - Ireland

  • UDU delivered in spades and worked closely with us to put together a secret programme together that would tick all the boxes. There were some fun team building exercises woven into the first day…

    - Mia - Sydney

  • Loved everything about this retreat. Andy and the rest of the guides where very lovely and knew a lot about the national park. They show you some pretty cool places and get you involved in some cool activities…

    - Jayne - Sydney

  • Andy was awesome! The food was tasty, the crew were fun and the whole experience was fantastic. I will do this again the next time I am in Sydney. Wonderful time!


    - Sophia - California

  • Incredible experience!!!I really enjoyed Garry’s insightful commentary, his historical and scientific anecdotes were very fascinating, on top of that he was funny! Mal the (cute) photographer was so patient with us…

    - Alice - Sydney

  • A great way to unwind, soak up the sun and the splendour of nature and explore the luscious beauty of the Australian bush. If you’re a city slicker, leave the concrete jungle for the real one, just for one day…


    - Fiona - Sydney

  • Fantastic experience. I would recommend this trip to everyone. Andy, Gary, Jon and Scott were wonderful. I loved sleeping on the beach and waking up to an awesome sunrise. The night photography was so much fun…

    - Steph - Brisbane

  • A really magical experience. Nothing like it, totally unique. It was very well organised and lots of fun. Loved it !!

    - Lisa - Sydney

  • Such a top night! Every entertaining evening. .the photos turned out AWEEEESOME!. 😀 go the light wars!!…

    - Deesh - Sydney

  • Brand new and exciting experience with plenty of moonlite adventures. All delivered with a frendliness and passion second to none. There was the good old fashioned story telling, plenty of good food, and…


    - Warren - Sydney