Real Outcomes Tailored for You

DEFAULT FORMAT STYLES:

H1- CAPITALS- LEFT ALIGNED

H2- Title Case- Left Aligned

H3- CAPITALS- LEFT ALIGNED

H4- BOLD- CAPITALS- LEFT ALIGNED

H4- Title Case- Left Aligned

H5- Sentence Case- Left Aligned
H6- Sentence Case- Left Aligned

Normal- Sentence Case- Left Aligned

 

Bold- CAPITALS- LEFT ALIGNED

Bold- Sentence Case- Left Aligned

Italics- Sentence Case- Left Aligned

  • Bullet Points- Sentence Case- Left Aligned
  1. Numbered List- Sentence Case- Left Aligned

Block Quotes/indents- Sentence Case- Left Aligned

Hyperlink

Horizontal line:


USES:

BLOGS

H1- HEADING/TITLE- CAPITALS

H2- Sub-heading- Intro sentence and Conclusion Title

 

H1- SECTION TITLES (USE SPARINGLY)

H3- MAIN HEADINGS

H4- SUB-HEADINGS

Bold- MINOR HEADINGS

 

Normal text paragraghs, just one space in between parapgraphs. ie. this is paragraph 1.

This is paragraph 2. etc.

Bold- Highlighting main words or SEO Keywords within paragraphs

Italics- Authors Private voice within normal paragraphs as an aside etc (i.e. I’ve just done this!)

Use hyperlinks within text, but always link from SEO Keywords, never by saying “click here”

 

Use the below as often as possible:

  • Bullet Points- Use as often as possible, but not for paragraphs, just 1-2 sentences for each dot point
  1. Numbered List- Use as often as possible. Numbers can be added to the start of paragraph headings as below:

 

H4- BOLD- CAPITALS- PARAGRAPH HEADINGS, i.e: 

1. NUMBERED PARAGRAPH HEADING

H6- Paragraph Heading when telling a story, i.e. Our Story

 

H6- stand out casual, fun tone- used sparingly

H5- Used for Testimonials/quotes from clients/interviews etc i.e:

“Unique Team Building provided an efficient, professional and friendly service throughout our company retreat. They were very helpful in all aspects of the planning and delivery of the program and customised it to our exact requirements. Andy went above and beyond what was required to ensure all staff enjoyed their experience and the event was delivered smoothly.”

Andrew Kingstone | National Operations Manager | Website: SERVICE TODAY

 

Indent: Main points/take aways etc

For quotes, sayings etc from other Authors etc:

“H5- Centred- Ident Can be used in conjunction with quotes.”

– Andrew Richards, Unique Team Building

 

IMAGES:

Image type Width Height dpi etc Ratio Colour graded
Blog- Overview image– (thumbnail/featured image) 300 300 Jpeg 72 dpi Square no
Blog content etc- full width images- include a SEO caption 837 316 Jpeg 72 dpi 300 x 121 No

 

Each blog should have at least one in-body image or diagram- always with a caption. The caption should be interesting, but also include SEO key words. The caption SHOULD NOT be a generic sentence or call to action with a link, i.e. it shouldn’t include ‘Contact us at https://www.uniqueteambuilding.com.au ‘.

I.e. for the below two the SEO Keyword is abseiling…

Example 1:

Abseiling- Team Building with a view!

 

Example 2:

Team Abseiling in the Blue Mountains

 

Contact details and other info:

Phone: 02 8073 4416

Email: enquiries (at) uniqueteambuilding.com.au

 

TABLES:

TBA

 

H3- CONCLUSION/WRAP UP- ALWAYS USE TO END BLOG

 


 

 

Enquire Now

Enquire Now
Free consultation

As Seen On

Our Happy Clients

About Us

We transcend corporate barriers to create a feeling of belonging and appreciation. Our tailored programs are unique, because we’re experts in Outdoor Education, Travel, Photography and all things fun!

Curious? For a quick, easy quote…