DEFAULT FORMAT STYLES:

H1- CAPITALS- LEFT ALIGNED

H2- Title Case- Left Aligned

H3- CAPITALS- LEFT ALIGNED

H4- BOLD- CAPITALS- LEFT ALIGNED

H4- Title Case- Left Aligned

H5- Sentence Case- Left Aligned

H6- Sentence Case- Left Aligned

Normal- Sentence Case- Left Aligned

Bold- CAPITALS- LEFT ALIGNED

Bold- Sentence Case- Left Aligned

Italics- Sentence Case- Left Aligned

Bullet Points- Sentence Case- Left Aligned

Numbered List- Sentence Case- Left Aligned

Block Quotes/indents- Sentence Case- Left Aligned

Hyperlink

Horizontal line:

USES:

BLOGS

H1- HEADING/TITLE- CAPITALS

H2- Sub-heading- Intro sentence and Conclusion Title

H1- SECTION TITLES (USE SPARINGLY)

H3- MAIN HEADINGS

H4- SUB-HEADINGS

Bold- MINOR HEADINGS

Normal text paragraghs, just one space in between parapgraphs. ie. this is paragraph 1.

This is paragraph 2. etc.

Bold- Highlighting main words or SEO Keywords within paragraphs

Italics- Authors Private voice within normal paragraphs as an aside etc (i.e. I’ve just done this!)

Use hyperlinks within text, but always link from SEO Keywords, never by saying “click here”

Use the below as often as possible:

Bullet Points- Use as often as possible, but not for paragraphs, just 1-2 sentences for each dot point

Numbered List- Use as often as possible. Numbers can be added to the start of paragraph headings as below:

H4- BOLD- CAPITALS- PARAGRAPH HEADINGS, i.e:

1. NUMBERED PARAGRAPH HEADING

H6- Paragraph Heading when telling a story, i.e. Our Story

H6- stand out casual, fun tone- used sparingly

H5- Used for Testimonials/quotes from clients/interviews etc i.e:

“Unique Team Building provided an efficient, professional and friendly service throughout our company retreat. They were very helpful in all aspects of the planning and delivery of the program and customised it to our exact requirements. Andy went above and beyond what was required to ensure all staff enjoyed their experience and the event was delivered smoothly.”

Andrew Kingstone | National Operations Manager | Website: SERVICE TODAY

Indent: Main points/take aways etc

For quotes, sayings etc from other Authors etc:

“H5- Centred- Ident Can be used in conjunction with quotes.”

– Andrew Richards, Unique Team Building

IMAGES:

Image type	Width	Height	dpi etc	Ratio	Colour graded
Blog- Overview image– (thumbnail/featured image)	300	300	Jpeg 72 dpi	Square	no
Blog content etc- full width images- include a SEO caption	837	316	Jpeg 72 dpi	300 x 121	No

Each blog should have at least one in-body image or diagram- always with a caption. The caption should be interesting, but also include SEO key words. The caption SHOULD NOT be a generic sentence or call to action with a link, i.e. it shouldn’t include ‘Contact us at https://www.uniqueteambuilding.com.au ‘.

I.e. for the below two the SEO Keyword is abseiling…

Example 1: