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Case Study


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Confusion, conflict, and contradiction are the hallmarks of chaos.

Chaos, we believe, hinders our work and thought processes. Resolution in the face of chaos is loud, long, and less than perfect, and learning from chaos is an exercise in stagnation. Or is it?

Accepting chaos and learning from chaos delivers the unique opportunity to challenge your mind to find new solutions. Embracing this uncertainty – almost to the point where you seek out chaotic situations – is the path to discovering better ideas and solutions.


The unexpected result is a happy ending: It’s a joy when things go right from start to finish. In a chaotic situation, however, the joy is amplified. Reaching a satisfactory, if imperfect or unexpected ending, becomes a greater victory for the simple fact that you overcame adversity.

Something new from a mess: When a situation goes from bad to wrong to major mess, there may not be an opportunity to repair minor mishaps along the way. Sometimes you’re left with one option: stop. Give up on the old tactic, perform a 180-degree turn and attempt a completely new tactic to solve the issue. Learning from chaos often means accepting it, and creating a new path around it.

Chaos induces panic, and panic creates one of two things: Panic obscures your mental filters – blocking out your ability to think clearly – or it kicks those filters into high gear, pushing external noise to the background and enabling higher levels of concentration.

Chaos and creativity: Messy moments change the momentum of problem-solving. There’s no longer a logical trajectory, no A to B to C method to correctly answer the problem at hand. Chaos tempts the trial and error method, which is random and challenging to the linear thought process, yet sometimes yields the best results.

Chaos and mess challenge us to get creative.


Believing in marginal gains: Baby steps still move you forward, after all. Humans like marginal gains, because we trust those little leaps forward. They are safe, secure and they still offer forward movement. But chaos creates an opportunity for bigger jumps forward. The risk means a harder landing, possibly face-down in the very mess we want resolved.

Disruptions make us feel doubtful, but they get problems solved: disruptions are time-killing, mind-messing, annoying additions to the chaos, but disruptions are a change in the mental force field; they get your brain’s attention and move it from complacency to complicated to creative.

Chaos offers an opportunity to forget the familiar. Part ways with the predictable and give in to “the dark side.”


The audience never knows the difference: Keeping the chaos private, or between as few people as possible, produces a finished product the audience loves and never suspects it’s the result of discord and disagreement.

The audience pays attention, because what they thought they knew is no longer predictable. Chaos creates different outcomes than originally expected. The result has echoes of the original but features overtones not previously considered.

The audience reaches a tipping point: Chaos creates an imbalance, people move in for a closer look or draw back in shock. Either way, chaos creates conversation and sometimes changes minds.


Unique Team Building offers fun and inspiring corporate team events across Australia. From a two-hour cooking session to outdoor hiking and bushwalking, our team helps your team create lasting memories, stronger relationships, and problem-solving skills. Visit us online or call 02 8073 4416 for more information on prices and package options.

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